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Summary Profile:
•Bachelor Degree of Administration and Public Management (Specialisation in Human Resources Management)
•Diploma in Public Relations And Advertising
•2 years internship experiences for different organizations in the position of marketing and public relations executive
•2 years of part-time job experiences in diverse industry (including Public Relation, Education and Retail)
•Solid marketing, advertising and public relations concept and background
•Possession of strong management skills
•Attend trainings across theoretical and practical levels
•Well project management in organizing and planning promotional campaign for diversity products and companies
•Budget Control experience
•International working exposure in Asia Pacific countries & China
•Fluent in verbal and written English, Mandarin, Cantonese and entry level of Korean
•Strong Knowledge in software such as MS Office
Others:
•Solid communication and presentation skills
•Clear focus in details across multiple projects with flexible adaptations
•Strong organization and time management skills
•Able to work under pressure independently
•Genuine appreciation and passion for marketing and public relations
Qualifications:
•2012-2014 City University of Hong Kong
Bachelor Degree of Administration and Public Management –Major in Human Resources Management
•2010-2012 Community College of City University of Hong Kong
Diploma in Public Relations and Advertising
Professional Experience:
Oct2012-Dec 2013
Zenith Communication Company- Marketing Assistant (Part-time)
•Assisted in writing press releases and solicit positive editorial coverage
•Line-up media features and editorial articles
•Responsible for internal and external communication campaigns, e.g., internal newsletters, Facebook, company events, etc.
•Assisted in online marketing activities and online researches
Oct 2010-May 2012
Marketing & Public Relations Internship program
•Relevant Companies or Projects: Hong Kong Ballet, MTR (Metro Train Railway), Hong Kong Convention and Exhibition Centre (Hong Kong Fashion Week Event)
•Responsible for event execution, internal and external communications
•Planning for year promotion plan including research, SWOT analysis, market segment, communication objectives, event planning and execution
•Adapt companies strategies based on local market needs, in the meanwhile in line with global business directions and company’s operation directly
•Resolve companies challenges and coach team via on the spot communication, encouraging inspirational campaign
•Form systematic workflows
•Conduct regular visits and trainings with understanding of the specificities of market
•Coordinate projects with functional departments
•Store openings/expansions, product launch planning involvement
•On-going oversight responsibility for advertising/promotion budget, as well as projects quality control and working process
Oct2009-Aug2010
Louis Vuitton- Sales Assistant (Part-time)
•Supporting the store team and manager to increase revenue streams and profit targets
•Computer literate and knowledge of specialist retailing software
•Assisted in online marketing activities and online researches
•Responding to customer feedback and passing on any suggestions to senior managers
•Contributing information and editing content to create customer presentation and proposals
•Registering attendees, making travel arrangement and shipping marketing materials
Extra-Curricular:
•2014-Spring Semester
Exchange Program in City University of Hong Kong (To SungKyunKwan University)
•2013-2014
Students Committee of City University of Hong Kong (Student Representative)
